The 
Memo

Scope
Interior Design
Documentation

Build
Unita

Location
Melbourne, VIC

Year
2024

Demystifying the journey to parenthood with bold colour, warmth and flow, creating a seamless, stress free shopping experience for soon-to-be sleepless parents.

Vivid colours and modular forms make The Memo’s space both dynamic and adaptable.

The Memo transforms the baby shopping experience, offering a curated selection of essentials that blend style, practicality, and calm. With standout locations in Fitzroy, Highpoint, and Bondi Junction, it helps new parents feel confident and prepared while shopping for quality baby products.

The Memo’s retail spaces are designed to make shopping enjoyable and stress-free. Bold colours and functional design elements create an inviting, warm atmosphere that encourages exploration. The use of movable pieces adds flexibility to the layout, allowing the space to adapt and evolve as needed. The intuitive design ensures a seamless shopping experience that fosters brand loyalty and deeper engagement.

This design brings The Memo’s vision to life, offering a welcoming environment where parents feel supported and ready to embrace parenthood.

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